YOUR DIGITAL VOICE COACH
Does your brand voice stand out in a crowd? Appeal to your target market? Have a distinct personality that makes people want to hang out and get to know you better?
It’s my job to make your words do all that and more.
THE LA-Z-BOY REBRAND
A light, friendly, conversational tone that appeals to a broad demographic across several generations yet stays true to the legacy of our company as one of quality, comfort and style. Phew! That was a tall order when I took on the role of Lead Copywriter for La-Z-Boy Corporation.
Site content and seasonal campaigns. Weekly emails and social media ads. Catalog copy and product descriptions. And the voice of the brand ambassador. There’s never a dull moment writing copy for La-Z-Boy. But the results have been rewarding.
And their furniture is amazing!

TAKE A SCROLL
Enjoy the updated vibe for brand emails, Pinterest posts, magazine ads, homepage and website copy, product descriptions, and more…
SANTANNA ENERGY’S GLOW-UP

Santanna Energy’s rebrand required a fresh look at residential utilities that could convince people to convert from their long-time service provider.
Their question: How can we make electricity and natural gas more exciting?
My answer: Oh, I’ve got some bright ideas!
SITE & SOCIAL

With book blurbs, site design and a multi-media presence, see how I helped new author Quinley Dixon establish herself in the world of contemporary fiction and appeal to her growing audience.

When Dale Carnegie Training needed to update their social media presence, they started with a Valentine’s Day campaign. And I was just the writer for the job!





















