BRAND DEVELOPMENT

Identifying and establishing a distinct brand voice for businesses and entrepreneurs is a passion of mine.

Helping that voice be heard in a crowd is a mission.

See how I’ve helped several companies find and hone their brand voice and then streamline it across all media platforms…from their site to their social.

WRITING GUIDES

Keeping established brands fresh, relevant and on-trend requires quality writing. And, often, a lot of it.

The “What to Write” Guides for americangreetings.com continues to be some of the site’s most popular content. I was heavily involved with this extensive, instructional copy, which ranged from writing thank you notes to dealing with difficult relationships.

Click below for samples and details…and see how this led to the New York Times!

60 ANNIVERSARIES

This project was a doozy — under an extremely rushed deadline — but I couldn’t be more proud of the results.

I researched, developed and wrote original content for the entire AG Anniversary Gift Guide for sixty individual anniversaries. Provided history, traditions and creative suggestions for all, while incorporating detailed marketing direction and goals and SEO components.

DIY CONTENT

Produced extensive instructional and entertaining content with appropriate SEO components. Referenced and incorporated marketing notes, artwork, products, links and step-by-step instructions.

Click below for the details…and some great party ideas, too!